John Choi
Senior Product Designer | Product Owner
I’m a Product Designer and Product Owner focused on helping organizations solve complex problems at scale. While I started my career in design, my work has expanded into product strategy, information architecture, governance, and AI‑driven process improvement. I’m most energized by helping teams create better experiences while building the systems and foundations that make those experiences sustainable over time.
Currently, I serve as a Senior UX Designer and Product Owner at The Nature Conservancy (TNC), where I help shape the future of nature.org and other products across the organization’s digital ecosystem. Whether I’m improving content discovery, streamlining workflows, or guiding large‑scale platform initiatives, my goal is always the same: create meaningful outcomes for both users and the teams that support them.
Selected impact at TNC:
- Consolidated a 13‑template email ecosystem into 9 scalable templates supported by a shared component system, enabling a four‑person centralized team to support more than 100 business units. Learn more
- Helped shape the migration and redesign of Conservation Gateway, creating a scalable platform for research discovery, governance, and access to 5,000+ conservation science resources used globally. Learn more
- Leading a multi‑year initiative to consolidate 170+ independent web properties into a unified CMS ecosystem, reducing security risk, lowering operational overhead, and improving long‑term governance.
- Helped shape a new site‑wide information architecture for nature.org, improving content discoverability and creating a more scalable foundation for the organization’s primary digital platform.
- Designed and deployed three Copilot‑powered AI agents that improved backlog quality, UX reviews, and communication workflows, reducing recurring operational overhead for a cross‑functional product team.
Outside of work, I’m co‑founding a supplement company called MorningDew with my brother. When I’m not designing products, you’ll usually find me training Brazilian Jiu‑Jitsu, reading science fiction, spending time with my family, or sweating through a sauna session.