John Choi

John Choi is a seasoned Product Designer and Product Owner known for uniting visual design, business strategy, and human‑centered thinking to create meaningful, measurable impact. He specializes in developing repeatable frameworks that scale across entire product suites, not just individual features, while keeping user needs and organizational goals in tandem.

John currently serves as a Senior UX Designer and Product Owner in a managerial role at The Nature Conservancy (TNC), a global environmental nonprofit working to create a world where people and nature thrive, operating in 80+ countries and territories. At TNC, he leads a hybrid team of one full‑time designer and several contractors while shaping user experience initiatives for nature.org, the organization’s primary platform for communicating its mission to conserve the lands and waters on which all life depends.

Selected impact at TNC:

• Reduced a 13‑template email ecosystem to 9 scalable templates and a shared component system, enabling a 4‑person centralized team to support email publishing for 100+ business units.
• Led the launch of several web products and implemented a new site‑wide information architecture that helped the organization raise $1.4B in FY25.
• Helped launch a new conservation resource site housing 5,000+ research assets used globally.
• Designed and launched 20+ features across the ecosystem.
• Currently driving the migration of 100+ off‑site properties into a unified CMS platform.
• Led the design and deployment of 3 Copilot‑powered AI agents for backlog quality, UX review, and written communication, reducing recurring manual overhead for a cross‑functional product team.

Beyond TNC, John is co-founding a supplement brand called MorningDew with his brother.