John Choi
Senior Product Designer
I turn sprawling platforms into systems a small team can actually sustain.
Selected work
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TNC Email Ecosystem 13 templates, one system
Consolidated 13 email templates into 8 on one shared component system, so a four‑person team can support more than 100 business units.
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Nature.org Preserves Helping visitors find and plan a visit
Taking an agency’s wireframes to buildable, high‑fidelity components, designed around which data can come from TNC’s land management system.
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Conservation Gateway 5,000+ resources, finally findable
Helped migrate and redesign TNC’s hub for conservation science, with metadata‑driven discovery and governance built into the design.
More work
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Science Knowledge Bank System In progress
Leading the UX review of TNC’s internal home for conservation‑science knowledge, so science staff can find, understand, and contribute methods, guidance, and tools.
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170+ web properties, one CMS
Leading a multi‑year initiative to consolidate independent sites into a unified CMS ecosystem, reducing security risk and operational overhead.
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Nature.org information architecture
Helped shape a new site‑wide information architecture that makes content easier to discover and gives the platform a more scalable foundation.
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Three Copilot AI agents
Designed and deployed agents that improved backlog quality, UX reviews, and communication workflows for a cross‑functional product team.
Building
Co‑founder
A supplement company I’m building with my brother. We’re currently in benchtop and stability testing.
drinkmorningdew.com
About
I started my career in design, and my work has grown into product strategy, information architecture, governance, and AI‑driven process improvement. I’m most energized by building the systems and foundations that keep good experiences sustainable over time.
Today I’m a Senior UX Designer and Product Owner at The Nature Conservancy, where I help shape nature.org and other products across the organization’s digital ecosystem.
Outside of work, you’ll usually find me training Brazilian Jiu‑Jitsu, reading science fiction, spending time with my family, or sweating through a sauna session.
